What is Google SEO?

Google SEO (Search Engine Optimization) refers to a variety of techniques that aim at enhancing the visibility of a website on a search engine to attract increased and high-quality traffic.

The term Search Engine Optimization or SEO is the process of increasing your website’s visibility and likeliness to be found in search results.

SEO is important for a website because it helps search engines like Google better identify what your website is about and allows it to show your content to the right people.

The search engines are the platforms where a user can enter queries to find out specific results of the user-generated queries.

The results for the queries entered in the search engine are representing in the form of a page known as Search Engine Results Page (SERP).

Google SEO also refers to the planning of the website according to the ranking rules of the Google search engine.

The design of the webpage ensures that the website meets the Google ranking rules from the content, structure, link, etc.

Google SEO is the main development direction of search engine optimization and to obtain a higher position in Google search ranking is important for a website to generate more traffic.

The main work of Google SEO is to optimize the webpage by understanding how Google can capture, and index it webpages.

Google SEO determines the ranking of the search results for a particular keyword to improve the Google rankings, website access, and the marketing of the website.

Google SEO is a technology that follows the Google mechanism, planning of the website structure, and webpage language.

Google leads with a worldwide market share of 92% with over 4 billion searches per day. Bing is second on the list with 2.4% market share, Yahoo! is third with 2% market share, Baidu the Chinese search engine has 1% market share, and Yandex the Russian search engine has a 0.50% market share worldwide.

It’s clear why you should choose Google SEO as your primary target to select a platform to get your website ranked.

The establishment of Google in 1998 was a turning point moment for SEO. It introduced PageRank into the dictionary of SEO.

PageRank assessed a website’s relevance using several factors like the number and quality of inbound links. Google’s advanced algorithms put in place the widespread spamming and revolutionized SEO website ranking.

Google did away with outdated tactics like directory submissions. It introduced new bots to scan the website and identify various elements such as relevant backlinks and keyword density.

Google algorithms updates like Panda and Penguin introduced penalties for keyword stuffing and enabled an analysis of link relevancy.

Why Google SEO is Important –

Google SEO is one tactic that emphasizes on giving a shape to your website in accordance with the algorithm.

Google SEO is the front door to increase traffic flow to your website which in turn increases your lead generation and sales by getting the page on results.

Google utilizes different SEO algorithms to rank your website alongside every other website on the Internet.

Google algorithms aim to deliver the most relevant content to the user. Google’s objective is to provide users with an optimal online search experience.

A lot of studies revealed the importance of Google SEO and here are few stats to prove it:

• 94% of all traffic comes from Google search engine.
• 74% of users never scroll above the first page of search results.
• Now more than 70% of marketers are improving Google SEO and growing organic presence with their top inbound marketing priority.
• The first position on Google SEO organic search results has a 35% CTR.

Tips to Improve Google SEO Rankings –

Google SEO ranking signals can impact and influence the order of pages appearing in web-based search results.

Here are basic Google SEO principles to increase website traffic in the long run.

# Domain – A domain is a web address and people type into their browser’s address bar to go to a website. Your domain plays an important role in marketing and branding for your business.

You should choose a domain that is easy to remember and represents your business. People are likely to click on domains that look legitimate through Google SERPs. You should choose a domain for your website before you dive into Google SEO.

Search engines no longer use keywords in domains as a ranking factor that means you can focus on choosing a domain that fits your business or brand.

# Keyword Optimization – The keywords are the main element of Google SEO. Every webpage should follow a keyword strategy to make more impact on Google search engine algorithms.

Here are some common ways to find keywords for your niche:

—- Generate Ideas – The first step is to write down all keywords when you think on your own. You can combine what you do with where you do and a basic list of keywords.

—- Keyword Research Tool – There is a number of keyword research tools that can help you identify new keywords.

Google keyword planner can help webmasters to reach the target audience. There are other tools such as UberSuggest and Keywordtool.io useful in free and paid variations.

—- Keyword Searches – You can search for business-related searches and see Google’s suggestions when you type in the search box. There will also be a list of suggested keywords at the bottom of the page.

—- Q & A Websites – The websites like Quora.com, and Yahoo! Answers receive thousands of questions every day. You can see these questions and create answer pages for the same queries.

# Title Tags – The title tag is what search engines use as the headline for your webpage in Google SERPs. It tells Google what your page is about, and it’s also the first thing people look at when deciding which search result to click.

Title tags are the most important element for Google SEO. The search engine algorithms analyze your headlines to detect the subject and position it among similar posts.

The title tag is a crucial Google SEO ranking signal and a key contributor to your CTR. Each title should contain a keyword near the beginning that allows Google to recognize the relevance of your content.

A good title acts as a call-to-action that invites people to engage with your content. The short and relevant phrase works greatest as a page title. People are likely to click if your headline contains what they’re looking for.

# High-Quality Content – The high-quality content is king in marketing. Google’s algorithm updates are getting smarter and better at understanding content.

You have to create relevant posts, explain niche-related facts, and solve users’ problems. It’s continuously seeking out informative text that provides value to the website visitors and is not stuffed with keywords.

If you’re failing to provide informative content on your website then you’re unlikely to end up on page one on a search.

The finest valuable thing you can give to your visitors is excellent content. It gives them a reason to stay longer and interact with your website to improve your SEO performance.

The blog posts are getting longer and it takes more words to write a good analysis and cover topic from every angle.

# Link Building – Backlinks are one of the strongest ranking signals in Google’s search algorithm. Link building is an essential factor to drive visibility for competitive keywords. Backlinks can help as well as hurt your search engine visibility.

The more links you have from multiple high-authority domains, the better your chance is to rank well for top keywords.

Links are important but don’t confuse quality with quantity and don’t think about links in segregation from your content.

Linking between websites allows link juice to be carried through with a good PageRank to your website to improve your ranking.

Digital marketers should keep close attention to their backlink profiles after the Google algorithm updates Penguin 4.0 that cleaned and filtered websites with low-quality backlink profiles.

# Use of Hyperlinks – The articles with more hyperlinks are highly correlated with high-keyword search websites. You should make good use of hyperlinks to make extended readings with other articles in your blog.

The articles by hyperlinks must also be high-quality. The meaningless use of hyperlinks will be judged to be spam and reduce the keyword search ranking.

# Image Optimization – Images play an important role in telling the search engine what you have to offer. The images on your website are also indexed by Google.

You should have to make sure to accurately name your image files for best results.

Alt tags must be added to the image so that if your image isn’t able to be displayed in the place of your image a small text appears in case of loading issues, Internet connection errors, etc.

It plays the role of understanding visitors what you wanted to show them in case your image can’t load.

# Schema Markup – It’s one of the ways to help search engines understand the context of your content is through the use of structured data markup.

The structured data is a way to interpret your content so that crawlers can index your pages better. It can improve the presentation of your pages in the search results and it means higher CTR and more organic traffic.

Google SEO is going local in a big way. It’s an important ranking factor to rank higher on Google for small businesses.

Schema markup code helps search engines get a better understanding of specific texts like addresses, phone numbers, recipes, reviews, and more.

The implementation of schema code can be highly beneficial for local businesses. It’s very important to make sure that Google knows your business location by implementing a correct schema code.

# Mobile Optimization – Now more searches are done on mobile devices than desktop computers. Google has switched its focus to mobile-friendly websites and announced another ranking boost for mobile-friendly websites in SERPs.

Your ranking in Google searches will be negatively impacted if your website is not responsive and optimized for mobile devices.

Google SEO now takes mobile usability very much into account when determining the rank of your website in the search results.

The website’s compatibility with mobile directly affects is search rankings. Google’s mobile-first approach is already changing search results when it comes to local results.

# Use of Social Media – In early search engine algorithms, social media sharing was not valued. With the rise of social media and word-of-mouth marketing, Google algorithms are gradually increasing the weight of social media sharing.

It can indirectly help you improve the ranking of pages when your readers share articles on social media.

Social signals from Facebook, Reddit, Pinterest, and other social websites also correlate with search rankings. A strong online social presence can drive organic traffic.

# Google PageSpeed – Google also prioritizes website speed. PageSpeed is a direct ranking factor in the Google search algorithm.

The user experience is becoming a more important factor in Google SEO and it’s becoming increasingly critical that your pages must load at an acceptable pace.

Google has provided a set of diagnostics tools for webmasters in Google PageSpeed Insights. It’s a combination of tools and analytics that allows understanding how well your page is loading on mobile and desktop with highlighting errors in analytics.

The user-friendly website is an additional factor to relevance and popularity.

Google tells that if your webpage is not relevant to searchers’ queries, then your ranking suffers.

How to tackle the page speed problem in WordPress:

—- Remove any unnecessary plug-ins or JavaScript (JS) from your pages.

—- Optimize the size of your images.

—- Use a caching service or plug-ins.

—- Go to Google PageSpeed service to analyze your website and get performance recommendations.

# Google My Business – Google My Business is a free service that you can use to build your online presence. It helps businesses get found easily on Google Search, and Google Maps. It’s a very powerful marketing tool.

Google Algorithms Update BERT –

BERT stands for Bidirectional Encoder Representations from Transformers. It’s a neural network-based technique for Natural Language Processing (NLP) that allows Google to better understand what the user is looking for when they type in a search query.

It’s the biggest update to Google’s algorithm for 5 years, affecting one in ten search queries. Google BERT update aims to improve the interpretation of complex long-tail search queries and display more relevant search results.

Google BERT is to better interpret search queries, looking for the intent of the searches instead of looking at it on a word-by-word basis.

This Google algorithm is expected to impact about 10% of all searches and will impact the long-tail keyword searches and snippets that come up in Google searches.

Conclusion – The understanding of Google SEO is the first step towards getting your page ranked on it. Google SEO dominates the web search market with a very impressive lead. You should make sure that your website is in line with Google SEO ranking guidelines. Google search engine is going to get more diverse, but quality content always wins. Google SEO is by far the most important strategy in online business.