What is Page Authority?

Page Authority is the term used to determine the probability of specific page of your website or blog to appear in search engine results page (SERPs).

Page Authority (PA) is a score created by Moz which reveals the page rank on web index result pages.

The page authority score goes from 1 to 100 with higher scores comparing to a more prominent capacity to rank.

Page authority refers to a single webpage; it shows how well your webpage will rank in the search engine. Google consistent message is that make pages mainly for users, not for search engines.

Page Authority is a predictor for how well a page is likely to rank in general. It’s not based on specific keywords. It’s a measurement of the overall page rather than its ability to rank for any particular phrase.

Page authority is heavily based on the number of links to the page and the relative trustworthiness of the linking websites.

Page authority and domain authority appears to be the same. Page Authority deals with the links within the website pages whereas domain authority deals with the domain name of the website.

The PA score depends on the information collected from the Mozscape web record and incorporates interface checks, MozTrust, MozRank, and many different variables.

Technical Definition of Page Authority –

The calculation of page authority is not different than domain authority. The only difference is that it’s calculated at the individual level.

There are more than 40 factors to calculate PA, but it doesn’t take into consideration On-page elements like keyword frequency.

It’s calculated using a machine learning algorithm and it fluctuates as the data into the algorithm fluctuates.

It’s best to utilize PA score as a relative standard to compare against many other pages rather than a complete score to rank any page.

PA mainly depends on the quality of the page’s link profile in the first place. If a good and well-trusted source refers to your page, then it’s a sign of quality content for the search engines.

Calculation of Page Authority Score –

One can easily figure out the fluctuations in the score that impacts the page authority.

The algorithm is constantly updated by machine learning and artificial intelligence. Page authority has factors that are similar to Google placement.

These are high-quality content matching the search term as well as many and good backlinks from other websites. The links from pages with high PA are rated significantly better than lower PA pages links.

PA is a Comparative Metric –

Low page authority means that there’s something on your page that hurts its ranking.

The page authority is a comparative metric which can compare your page with higher scores pages to figure out any wrongdoing. A low page authority score is a red flag.

Influence of Page Authority –

Page authority also doesn’t have a direct influence like domain authority.

It’s a result of several metrics that are affected by several metrics. Each metric affects the score.

You should build a convincing profile that attracts external links from high authority pages.

A website is made up of several pages and each page has a corresponding authority.

In a website, only pages receive organic search visits while others are virtually invisible to search engines, even if they’re relevant. It’s is due to low PA.

In SEO focused work results, multiple pages generate diversified, skilled, and conversational traffic. But it requires all pages should have authority incompatible with the competition.

How to Check Page Authority –

Here is the list of the tools which you can use to know your webpage’s PA score:-

# Mozbar – The most common ranking system is Moz. It’s a Chrome extension developed by Moz. It’s all in one SEO tool in one extension. It’s helpful and easy to use tool to check page authority of any page.

# MozRank – MozRank is a metric developed by Moz that scores the strength of the external links earned by your website.

It takes into account both the quantity of your website links that have earned as well as the quality of those links. Google and other search engines concern more about the quality of your external links.

It means one high-quality external links is worth more than two weak external links. MozRank is scored from 1 to 10 and most websites earn an average of 3.

# MozTrust – It also concerns the links your website has earned. The main difference between the Moztrust metric and the MozRank metric is that MozTrust measures how closely a website is connected to trusted websites which include .edu and .gov websites.

If you have earned links from .edu or .gov websites, it gives your website more legitimacy which helps increase your Moztrust rank which like MozRank uses a scale of 1 to 10.

# Social Signals – If the content is good, then the website get a higher ranking on the search engine results page (SERPs). It’ll identify the content on a page when commented, shared or liked via social media. It indicates the quality of the content due to the fact that poor content is hardly shared or liked.

#8 Practical Steps to Improve Your Page Authority –

Whether it’s a blog or a website content impacts the PA score and DA score. You have to follow a few rules while writing content to make it rank in SERPs:-

# Unique & Relevant Content – You should place high-quality content that will definitely increase your PA. Page authority helps to prove to Google that you deserve to be shown to its users.

If your latest content was posted several years ago, then you are not the most authoritative author on the subject. You should post regularly and choose topics that are relevant to your business and audience.

# High-Quality Backlinks – You should create backlinks for the webpage to increase PA score. You should create quality content because everyone likes to link with the useful content which can help their users too.

You can comment on another blog to get backlinks with webpage URL to increase PA score. High-quality backlinks are very important for every website.

There are few ways to take these into considerations:-

##### Authority – Linking out to high authority and trustworthy websites that tells Google about your research, and your trustworthy content.

##### Relevance – The relevance of your links comes into play. Google uses your link relevance to gain further understanding of your website. You should include links to websites within your industry to strengthen the accuracy of your associations.

##### Function – Google wants to see links that add value to users’ experience. You should embed links in hypertext for meaningful citations in the body of your work.

##### Diversity – You should not link to one or two sources all the time. The more diversity in your outbound link profile will show more authoritative.

# On-Page / Off-Page SEO – On-Page SEO plays a very important role to increase page authority score because Google loves SEO-friendly content.

On-page SEO plays an important role for initially building the good authority of the website. Link building is a part of Off-page SEO and it’s a crucial factor to get good Moz rank and to build trust for Moz.

You have to make sure that you are getting links from a highly trusted source which should have a good page quality while linking to and from any website.

Moz marks are a reflection of Google’s impression on your website. Few On-page ranking factors that can help us are:-

- The focus of the page’s content topic should be clear. It should be useful or entertaining and easily linked with an appropriate mix of text, multi-media, and advertising.
- Keyword usage should target single search intent, including variants with natural keyword placement.
- The page’s URL should contain relevant keywords and doesn’t be redirected.
- The page should be linked to authoritative sources and provides the visitor with the relevant content.
- The page should load quickly.
- The page is built to make for all browsers and mobile friendly.
- The page is hosted on a logical hierarchy website with easy navigation.
- Page sections like header, footer, body, and navigation are identified.

Few Off-page ranking factors can help to boost things are:-

The page has inbound links from a large number of high-quality websites.
Links pointing to the page contain relevant keywords and variants.
The page is mentioned in social media by authoritative people who have a large number of followers.

# Good Internal Backlink Structure – Your website should always have a deep interlinking structure and have to closely monitor.

You can identify the high authority pages within your website and make sure to use them on a newly built page. It’ll boost your website traffic as the internal linking works remarkably.

You should find out the highest authority pages to track down individual page authority. It’ll help you to use them to pass link value to low or new page within your website.

You should also add the most popular and targeted landing pages on the website homepage to get the maximum page authority. Link building happens at the page-level, so it’s where you have to focus your efforts.

# Remove Spammy Backlinks – Your website will automatically get some spammy links over time. You can check your website’s overall score on the internet where you have to submit website URL generated through automated tools.

The spammy backlinks can harm your rankings with drop-in PA. You should always keep removing the toxic links to save the PA.

All the hard work can be undone if you have spammy links pointing to your page. These bad links can nullify the benefits of your good links leading to a drop in rankings, and lower PA with a manual penalty from Google.

# Social Media Engagement – You can increase your brand awareness, trust, traffic, relationships and authority using social media.

Any website’s PA can be improved with organic social media engagement. You should find people who are interested in your content and make them share your website/pages organically.

It’s only possible by writing good content, sharing others articles, and engaging people with comments and interactions.

# Update Frequently – You should update your website with fresh and engaging content. It can improve your website page authority.

You should update your website at least once or twice a week. It’ll make people come back to your website with social media, bookmarks, email campaigns and search engines.

A static website doesn’t need any updates, but provide good quality content on it. These websites don’t require social media engagement.

But crawlers don’t like websites with the same content over a period of time and you need to entertain readers with some changes of content.

Your website navigation and loading speed are important because Google doesn’t like to show your pages with low performance. This SEO practice can:-

- attract more and more readers through some social channels
- help your webpage to maintain a top place in the SERPs
- become a historic page related to the industry as you keep updating new things on that page
- help your webpage to gain a higher page authority

# Few Old Techniques to Improve PA – Any website ranking can be improved with some standard SEO practices such as:-

##### Guest Posts – Guest Posts can help your results. Every time you publish an article somewhere that has content related to your website. You can create backlinks to your website for users to find out more information.

##### RSS Feeds – RSS friends are your friend. It can publish information that is frequently updated. This channel includes text and metadata. It’ll publish new information to end every time your blog or website gets updates.

##### Forums – Use forums to take advantage. Reddit users are extremely active, and it contains never-ending niche markets. This forum has every conceivable thing the internet contains an extremely active user-base.

##### High-Quality Directory Submissions – It’s one of the oldest tricks and still works. When you use a directory catalog, you can target a niche market and improve your authority.

Users can find resources using niche directories and you can look up a category in the catalog.

This method takes time because these directories are updated by humans instead of robots to ensure that links are relevant and add value to their customers.

##### Q & A Pages – There are a lot of trusted websites which includes question and answer websites. If you answer users’ questions, you can link them back to your website from more in-depth explanations.

It allows robots to find out your links and drives traffic to your website organically for people searching for an answer.

Conclusion – Page authority determine the success of your content when it comes to search keywords. By having backlinks from a trusted website, you are earning endorsements for your content. Basic SEO practices and proper link building can solve the problem of bad page authority. All you need is to do ethical SEO and to keep little things in mind on which we generally don’t give any attention. These can be real keys to increase page authority of any website page.