What is Call to Action (CTA)?
Call to Action (CTA) can be a line of text, image, or a button that urges the user or viewer to take immediate action.
Call to Action (CTA) is a tool used to appeal to users and invite a response. CTA buttons are all about conversions. CTAs are elements on your webpage that encourage visitors to learn more.
Call to Action (CTA) is a statement included above the fold on a landing page or at the end of a piece of content designed to get an immediate reply from the user.
Call to Action is generally used in marketing strategies to make the user perform a desired or specific action. It encourages visitors to take an extra step to engage with the website. A conversion is where a user responds to your CTA.
The desired action can be such as filling out a contact form, registration for a webinar, sign-up for newsletter or service, download a PDF or trial of any product or service.
Call to action can be related to specific actions such as Buy Now or Click Here, but the best CTA is personalized to the targeted customer.
It generally moves the user down the sales funnel and ultimately assists in the lead generation process. It can be a hyperlink in an email or a button on the main page that leads to a conversion page.
It’s to bring the user to the conversion page and ultimately bring the conversion. The CTA button is not as simple as you think. It’s an important role when it comes to boosting your conversion rates.
Why Call to Action (CTA) is Important –
The call to action (CTA) grabs the eyes of the user and leads them to the next step towards converting.
Without a CTA, visitors will not know where to get more information. A call to action helps move visitors via the marketing funnel. A CTA leads to conversions because it provides visitors with a clear next step.
Your CTA button could be the empty point between visitors bouncing back off-website and get a higher conversion rate of users.
People are likely to do engage when you encourage them to do it. You can increase this possibility by making the steps easy & clear and your visitors will continue via sales funnel.
A CTA button can also encourage users to interact more with your website. A CTA in the blog post can provide links to Read More about the subject to visitors or they can share ideas in the comment section.
# Motivate Sales Funnel – Call to action and sales funnel go hand in hand. A CTA serves as the transition between the phrases of the buyer’s journey.
CTA instructs the user what to do next and motivates them to take immediate action. The easier you make the next step, the more people will do it. CTA is better user experience.
You can give users the answer in an eye-catching, bright-colored button to guide them to the next level of the buying process.
You give the buyers the easiest route to the next step and eliminate the problem. CTA facilitates a smooth buying process by giving people what they want.
# Buyer Need CTA – The buyers always want and expect CTA. The users depend upon the CTA at the end of the page to take the next step.
They may be interested while engaging with your brand and look for a CTA button to learn what to do next. A CTA button makes it easy for buyers to do what you want them to do and it’s good for them and good for business.
The CTA is the only area where it looks to be as predictable and spontaneous as possible. A strong call to action (CTA) on social media, websites, at the end of videos, digital advertising, or anywhere else is expected as part of the campaign.
# Boost Success – The call to action (CTA) is the missing puzzle piece that emphasizes the power of the ad copy. It’s extremely important in pay-per-click (PPC) advertising. Adding a call to action to your PPC campaign will help you convey the objective to your audience.
The PPC ads and other digital advertising forms are not a waste of time. The smallest missed opportunity can lead the buyer to pass over your brand in favor of your competitor.
A CTA button can be placed anywhere on a website but there are a few places that are more likely to look more practical:
- Pop-up
- Sidebar
- Purchase page
- In the Advertisement
- End Page
Call to action must be designed in a way that maximum information can be conveyed but in minimum words. You should use words that allow your visitors to know exactly what you want them to do and subsequently you’ll get more conversion easily.
There are two main goals of any Call to Action (CTA):
- Tell users what they have to do.
- Give them the motivation to do what you want them to do.
A good call to action must have an eye-catching design and words that motivate people to take action immediately and a clear value proposition. You should keep in mind the following things while designing a good CTA to a good start:
# Color – Certain colors convey certain things on a natural level. Certain shades of blue and gray are depressing. Yellow is associated with happiness. You should keep in mind your color choices while trying to bring positive emotions with your CTA button.
# Contrast – You should pay close attention to how the color of your text appears against the color of your button. Your CTA text should be readable clearly and quickly at all screen sizes. A beautifully written call to action is that everyone can see or read clearly.
# Size – You need to create a button that is right in size relative to the other elements on your email or landing page.
A too-big button will be seen as another page element that isn’t clickable and a small button won’t be noticed among all other content. You can surround your CTA button with empty space or white space that will make it stand out.
Few Examples of Call to Action (CTA) –
There is a lot of different call to action (CTA) buttons. It’s important for you to choose a suitable call to action button for your business.
Your CTA should encourage users to take the next step that includes downloading a file, filling a form, purchasing a product, etc.
Lead generation is your main goal because you need to generate leads for your company via some of the following CTA on your website:
- Sign-up
- Call Now
- Subscribe Now
- Free Trial
- Request a Demo
- Get a Free Quote
In Ecommerce business, you should keep in mind the following CTA to get the more leads:
- Buy Now
- Add to Cart
- Add to Wishlist
- Add to Favourites
- Checkout
Tips for a Powerful Call to Action (CTA) –
The main purpose of a call to action button is to attract visitors to perform a specific task that can benefit your business.
There are a few main features of a CTA button that you need to be aware of:
# A Button – The call to action (CTA) should be a button. We are used to seeing the call to action. The button is a powerful and simple element that is the most effective as a CTA.
The only highlighted text or an alert box or a link that serves as a call to action can confuse the user and as a result, lower the conversion rates.
# Design – It’s important to do your research about your targeted market and then create a CTA button that suits and it has a better level of engagement.
You should take time to develop a call to action that people will love. You need to design call to action to keep in mind with key areas:
—- Well Defined – You should use contrast colors to make your CTA look different from the competitors. You can include empty space around call to action to draw the users’ eyes attention.
—- Appealing – A call to action should attract people towards it. You should use bold colors and images to appeal to your visitors.
—- Recognisable – Your users should easily understand what to do and know that there’s a call to action.
—- Relevancy – Your call to action should be a crucial part of your website with contrasting colors. The users’ eyes should be drawn to the call to action button when the first click on your page.
# Placement – The placement of call to action (CTA) is a very critical aspect. You should always include a minimum one call to action above the fold that means users don’t need to scroll down to see your CTA button.
There are 3 crucial points to remember during placement of call to action:
—- CTA on Every Page – You need to include a new call to action on every page. Because every page has the opportunity to convert visitors into customers.
—- Noticeable Place – You need to think about the best place for your call to action where you can get maximum attention.
—- Multiple CTA – Most businesses prefer only one call to action, but you are always free to use CTA considerably. You don’t need to get confuse users with too many CTA buttons and never compete with your competitors. But there should be spaced out to use more CTA buttons.
# Text – The text is important to help your website in terms of conversions that will say about your call to action (CTA). You should consider 4 points before writing a text about CTA:
—- Clarity – You call to action need only a couple of words that stick to the point and act fast.
—- Assurance – When your users subscribe to your email list then you should always give an option to unsubscribe at any time. Because when you can build trust with users that will help boost your conversions.
—- Action Verb – You should encourage users to act by using verbs such as buy, discover, learn, get, etc. It’ll help users to take action.
—- Value – You should provide some value to your call to action. It should be worthful for visitors to take action.
# Urgency – If you have a limited offer or your email is time-sensitive, and then you can use it to get advantage with a CTA that raises the sense of urgency.
A call to action should create urgency so that visitors take immediate action. People hate to miss out. You can convey a message that your visitors will miss a great opportunity if they don’t click on a CTA button.
You should use a CTA button text that encourages the visitor to act now to enjoy the benefits.
You can some common words such as Today, Now, or Immediately that you can use in the call to action to create a sense of urgency. These words involve a greater urgency and make it clear to your visitors that the offer may not last forever.
# Responsive Design – The design for all sizes devices and touch-screen is very important. The size and placement of the call to action are different on a smaller screen device.
People are increasingly accessing the web and interacting with websites via mobile websites. You’ll lose visitors if they can’t interact with your website and landing pages easily from mobile devices.
The placement and sizes of the CTA button should be designed taking into consideration the limitations of a smaller screen device.
You can test separate versions of your landing pages designed for mobile that allows users to convert smoothly. CTA button should be easily clickable, and should not interface with any other elements on the page.
# A/B Testing – The change of position of the CTA button, color, and shape can affect click-through-rates (CTR). The A/B testing is so important before you should make any changes.
The very decision about a campaign including a CTA button should be based on hard data not on any assumption. A/B testing is the most trustworthy way to decide how your visitors are interacting with you.
You need to make dozens of small, incremental adjustments, and show-stopping changes that completely change the look, feel or flow of your webpage. It’s useful for experimenting with smaller tests before diving into complete redesigns.
Conclusion – The lead generation technique like a call to action (CTA) could be helpful to improve your goals in the marketing funnel. You can utilize Conversion Rate Optimization (CRO) techniques such as fixing copy, color, and placement of Call to Action. Quality CTA buttons help to improve conversion rates and boost your sales. Your CTA needs to be in the right place as well as the right size, color, and shape of the button. You should never forget creating negative space around the CTA button to make it more visible.