What is Influencer Marketing? Influencer marketing is a type of marketing strategy that involves collaborating with influential individuals, known as influencers, to promote a brand, product, or service to their target audience. Influencers are typically individuals who have a significant following and influence on social media platforms, such as Instagram, YouTube, TikTok, or blogs. The…
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How to Utilize Social Media to Gain More Customers
Why Use Social Media for Marketing? It is straightforward why individuals are active on online media. For advertisers, the possibility to develop their business through these organizations is interminable. Facebook, Twitter, Pinterest, Instagram, Google+ – these are a portion of the superb organizations each organization, huge or little, youthful or set up, requirements to have…
Digital Analytics – Why Does Business Need Digital Analytics
What is Digital Analytics? Digital Analytics is the breakdown of qualitative and quantitative data from any business and the competition. It’s the digital footprints of your customers by exploring where they came from and where they went. Digital Analytics drives a continuous expansion of the online experiences of your existing and potential customers that convert your…
Social Listening – How Social Listening Technology Works
What is Social Listening? The idea of Social Listening to customers and potential customers is nothing new and as a result, social listening is now important business. Businesses are listening because they want to engage directly with customers to drive insights and make fruitful decisions. Social Listening is a course of action of finding Insights…
Native Advertising – Types of Native Advertising Ad Formats
What is Native Advertising? Native Advertising is creating valuable content and presenting it on a platform in a way that resembles the other content the user is there to see. Native Advertising refers to a form of paid media that is often used by content marketers. It involves placing paid advertising in a non-disturbing way…
What is Digital Advertising – The Future of Digital Advertising
What is Digital Advertising? Digital Advertising is the practice of delivery promotional content to users through various online and digital channels. Digital Advertising is the means by which companies and sponsors use the Internet to promote and sell their products and services. Digital advertising can also take place on social media websites through text ads…
Social Signals – #9 Sneaky Tips to Super Charge Your Social Signals
What are Social Signals? Social Signals are things done by other people on social media platforms. The posts, comments, links, follows, shares, re-posts, and tweets are all social signals. Social signals are like vote that you get (likes, tweets, shares, comments). Everybody who uses social media has their recommendations counted and every vote is always…
YouTube Ads – How to Advertise in YouTube Videos
What is YouTube Ads Marketing? Video is the perfect format for storytelling and a hallmark of successful influencer marketing. Good storytelling is a part of successful YouTube content marketing and advertising. YouTube is currently the world’s second largest search engine and a powerful media mix to retain and gain new customers and to engage. Video…
Digital Marketing – What is it? What is SEO, SEM & SMM?
What is Digital Marketing? Digital Marketing refers to advertising delivered through digital channels such as search engines of Google, Bing, Yahoo!, Facebook, websites, social media, email, and mobile application. It’s referred to all forms of online marketing efforts. Digital marketing isn’t about advertising; it’s about reaching the right customers at the right time with correct…