What is Digital Analytics? Digital Analytics is the breakdown of qualitative and quantitative data from any business and the competition. It’s the digital footprints of your customers by exploring where they came from and where they went. Digital Analytics drives a continuous expansion of the online experiences of your existing and potential customers that convert your…
Tag: SOCIAL MEDIA MARKETING
Facebook Analytics – How to Use Facebook Analytics
What is Facebook Analytics? If you’ve been on Facebook for a very long time, then you might have come across a term which is known as Facebook Analytics. In 2017, Facebook launched a new tool called Facebook Analytics that is to get a deeper understanding of what actions people are taking all the way to…
Call to Action – Tips for a Powerful Call to Action (CTA)
What is Call to Action (CTA)? Call to Action (CTA) can be a line of text, image, or a button that urges the user or viewer to take immediate action. Call to Action (CTA) is a tool used to appeal to users and invite a response. CTA buttons are all about conversions. CTAs are elements…
Mobile Advertising – Highly Used Top Mobile Advertising Platforms
What is Mobile Advertising? Mobile Advertising is any advertising that is delivered through, shown on or viewed using mobile devices like smartphones and tablets. Mobile advertisement can take place as text ads via SMS, or banner advertisements that appear embedded in the mobile website in downloaded apps or in mobile games. Mobile Advertising is driving…
WhatsApp Advertising – WhatsApp Marketing Tips
What is WhatsApp Advertising? The arrival of the WhatsApp Business App could be good opportunity for businesses to use the tool for WhatsApp Advertising in their marketing strategy. Every day, more than 1 billion people around the world use WhatsApp. Mobile has taken over the greatest part of our life and WhatsApp consumes the most…
Facebook Instant Article – A User Guide to Instant Articles
What is Facebook Instant Article? Facebook Instant Article is Facebook’s attempt to make a fast and efficient mobile web platform. Facebook Instant Article was launched in May 2015. The selected publishers like National Geographic and The New York Times were allowed to participate. Later on, Facebook Instant Article was opened to all publishers in April 2016….
PPC Strategy – How to Optimize PPC (Pay-Per-Click) Strategy
What is PPC Strategy? A Pay-Per-Click (PPC) strategy is one of the quickest ways to attract potential customers to your website and increase conversions. The first step in creating a successful PPC strategy is research. We should dive deep into things to gain a clear understanding of your business, audience, and competition. PPC is a…
Native Advertising – Types of Native Advertising Ad Formats
What is Native Advertising? Native Advertising is creating valuable content and presenting it on a platform in a way that resembles the other content the user is there to see. Native Advertising refers to a form of paid media that is often used by content marketers. It involves placing paid advertising in a non-disturbing way…
What is Digital Advertising – The Future of Digital Advertising
What is Digital Advertising? Digital Advertising is the practice of delivery promotional content to users through various online and digital channels. Digital Advertising is the means by which companies and sponsors use the Internet to promote and sell their products and services. Digital advertising can also take place on social media websites through text ads…