What is SERP? Search Engine Results Page (SERP) is the page used by search engines to display the results of a user’s search. It’s the most important thing in SEO. A SERP is a specific type of user interface. The major search engines like Google and Bing may change aspects of the interface according to…
Tag: SEARCH ENGINE OPTIMIZATION TOOLS
Landing Page Optimization – #20 Best Tips for Landing Page Creation That Converts
What is the Landing Page? A Landing Page is a page where any user first lands on which has a call to action (CTA) on it. It’s a powerful online marketing tool which is a unique webpage. It’s also known as lead capture page where your task is to convince visitors to complete a certain…
Digital Marketing – What is it? What is SEO, SEM & SMM?
What is Digital Marketing? Digital Marketing refers to advertising delivered through digital channels such as search engines of Google, Bing, Yahoo!, Facebook, websites, social media, email, and mobile application. It’s referred to all forms of online marketing efforts. Digital marketing isn’t about advertising; it’s about reaching the right customers at the right time with correct…
Google Keyword Planner – Masterclass for Keyword Research
What is the Google Keyword Planner? Google Keyword Planner tool is a useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start. It’s a tool for generating keyword ideas and bid estimations can help you plan your marketing strategy. It was formerly known as the Google…
Google Trends – #9 Best Ways to Improve Your SEO
What is Google Trends? Google Trends is a free tool that allows you to find out what topics are trending at any moment by tracking the number of searches around a given topic. Google Trends presents the data in visual charts. It allows users to compare similar search terms, highlighting related queries and providing information…
Google Search Console (Webmaster) – Tips to Grow Your Website Traffic
Google Search Console (Webmaster Tools) Google Search Console, formerly known as Webmaster Tools, is a tool that helps you manage your website in Google search results. It provides data to inform Search Engine Optimization (SEO) and tells you how your website appears in the world of Google search. Google’s mission is to provide the searcher…
Google Ads (AdWords) – Get Your Products to the Top of Google
What is Google Ads (AdWords)? Google Ads (AdWords) is a powerful tool to speak out your brand to the public. It’s a lot of features that help you to measure your advertising trip. It’s important to what this channel is capable of and how one can make use of it. Google Ads (AdWords) is an inexpensive…
Local SEO – Few Easy Steps to Rank Your Local Business
What is Local SEO? Local SEO is a set of techniques to improve your company’s visibility in geographically targeted search engine results. Local SEO makes use of various strategies to rank a website such as Google and Google My Business Listing, Bing portal and Bing Places for business and localized content on the portal. Local…
65 SEO Tools – A Complete List to Improve Your Marketing
SEO Tools Choosing the best SEO tools can be a hard task as the competitive landscape of SEO tools has become so broad. A right tool can make the difference between successful SEO campaigns and unsuccessful campaigns. Types of SEO – # On-Page SEO # Off-Page SEO # Local SEO # YouTube SEO # On-page…