What is Technical SEO? Technical SEO is the foundation of a great search strategy. You can have all of the links and great content, but if your technical architecture is not good, you have no chance of ranking. Technical SEO is the backbone of your website. It’s a behind the scene structure of content which…
Tag: LINK BUILDING STRATEGY
Page Authority – #8 Practical Steps to Improve Your Page Authority
What is Page Authority? Page Authority is the term used to determine the probability of specific page of your website or blog to appear in search engine results page (SERPs). Page Authority (PA) is a score created by Moz which reveals the page rank on web index result pages. The page authority score goes from…
Domain Authority – #13 Easy Step to Improve Your Domain Authority
What is Domain Authority? Your website domain is a vessel that carries all of your onsite content. Domain Authority is a measurement of any website’s overall trust and authority with search engines. Domain Authority (DA) has proved to be one of the most influential components of SEO. It represents the strength of a website’s domain…
Google SERP – A Guide to the Google Search Engine Results Page
What is SERP? Search Engine Results Page (SERP) is the page used by search engines to display the results of a user’s search. It’s the most important thing in SEO. A SERP is a specific type of user interface. The major search engines like Google and Bing may change aspects of the interface according to…
Landing Page Optimization – #20 Best Tips for Landing Page Creation That Converts
What is the Landing Page? A Landing Page is a page where any user first lands on which has a call to action (CTA) on it. It’s a powerful online marketing tool which is a unique webpage. It’s also known as lead capture page where your task is to convince visitors to complete a certain…
Digital Marketing – What is it? What is SEO, SEM & SMM?
What is Digital Marketing? Digital Marketing refers to advertising delivered through digital channels such as search engines of Google, Bing, Yahoo!, Facebook, websites, social media, email, and mobile application. It’s referred to all forms of online marketing efforts. Digital marketing isn’t about advertising; it’s about reaching the right customers at the right time with correct…
65 SEO Tools – A Complete List to Improve Your Marketing
SEO Tools Choosing the best SEO tools can be a hard task as the competitive landscape of SEO tools has become so broad. A right tool can make the difference between successful SEO campaigns and unsuccessful campaigns. Types of SEO – # On-Page SEO # Off-Page SEO # Local SEO # YouTube SEO # On-page…
How to do Keyword Research & Planning with Smart Tools?
What is Keyword Research? Keyword Research is a necessary and ongoing process of any search advertising campaign. Keywords are at the foundation of an SEO campaign and this makes keyword research one of the most important components of SEO. People search using specific keywords or keyword phrases. The search engine determines the relevance of a…
How Mobile Marketing is Going to Take a Leap?
What is Mobile Marketing? Mobile Marketing is a promotional designed. Mobile Marketing encompasses all those activities which connect advertisers to consumers through mobile devices and networks. Mobile devices include phones, media devices, PDAs, portable gaming consoles, tablet, etc. This is never an option, it’s a really important aspect of Online Marketing. Mobile commercials are verified…