What is the Google Quality Score? Google Quality Score is a number from 1 to 10 that shows how relevant is your keyword to a particular search query. Google Quality Score is a metric to determine how to place ads. If you’ve experience of Google AdWords, you may across the phrase ‘Quality Score’. Google describes…
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What is Schema Markup – Benefits of Schema Markup
What is Schema Markup? Schema Markup plays an important role in gaining traffic. Schema markup tells the browser or search engines what your website contains and has to offer. Adding schema markup to your HTML improves the way your page display in SERPs by enhancing the rich snippets that are displayed under the page title….
Native Advertising – Types of Native Advertising Ad Formats
What is Native Advertising? Native Advertising is creating valuable content and presenting it on a platform in a way that resembles the other content the user is there to see. Native Advertising refers to a form of paid media that is often used by content marketers. It involves placing paid advertising in a non-disturbing way…
Natural Language Processing – Application Areas of Natural Language Processing
What is Natural Language Processing? Natural Language Processing (NLP) is present in our daily lives. Natural language processing is present in:- Voice recognition in smartphones Spam filters in email inboxes Customer support chatbots Translation of the pages in foreign languages Report generation in our analytical tools Natural language processing is a set of techniques through…
What are Search Engines – The History of Search Engines
Definition of Search Engines – Every Search Engine purpose is to facilitate the user to finds information on a website or page. Search Engines are answer machines. It would take days rather than seconds to find an answer to a question without the help of a search engine. Search Engines like Google, Bing, and Yahoo…
Artificial Intelligence in Digital Marketing – Advantages of AI
Role of Artificial Intelligence in Digital Marketing – Data is everything in the digital world which means it gives out meaningful information after processing. This combined information with Artificial Intelligence in digital marketing systems can detect various patterns which are great for the e-commerce business. With the help of AI, the products are being shown to…
What are Backlinks – How to Get Backlinks & Why are Important for SEO?
What are Backlinks? Backlinks are the connection between blog posts on the internet. It permits users to navigate from a given purpose on the internet to your viewing page within your internet browser. A backlink is linked to your page on the webpage. When someone links your page with their website and you got huge…
Technical SEO – #11 Best Practices for Technical SEO
What is Technical SEO? Technical SEO is the foundation of a great search strategy. You can have all of the links and great content, but if your technical architecture is not good, you have no chance of ranking. Technical SEO is the backbone of your website. It’s a behind the scene structure of content which…
Google SERP – A Guide to the Google Search Engine Results Page
What is SERP? Search Engine Results Page (SERP) is the page used by search engines to display the results of a user’s search. It’s the most important thing in SEO. A SERP is a specific type of user interface. The major search engines like Google and Bing may change aspects of the interface according to…