What is RSS Feed? RSS Feed stands for Rich Site Summary and Really Simple Syndication. It’s a data format for publishing new headlines and content that can be viewed in RSS reader. RSS is one of the technologies that are extremely simple but very powerful. RSS is a group of web feed formats used to publish frequently…
Tag: CONTENT MARKETING
WhatsApp Advertising – WhatsApp Marketing Tips
What is WhatsApp Advertising? The arrival of the WhatsApp Business App could be good opportunity for businesses to use the tool for WhatsApp Advertising in their marketing strategy. Every day, more than 1 billion people around the world use WhatsApp. Mobile has taken over the greatest part of our life and WhatsApp consumes the most…
Facebook Instant Article – A User Guide to Instant Articles
What is Facebook Instant Article? Facebook Instant Article is Facebook’s attempt to make a fast and efficient mobile web platform. Facebook Instant Article was launched in May 2015. The selected publishers like National Geographic and The New York Times were allowed to participate. Later on, Facebook Instant Article was opened to all publishers in April 2016….
Social Listening – How Social Listening Technology Works
What is Social Listening? The idea of Social Listening to customers and potential customers is nothing new and as a result, social listening is now important business. Businesses are listening because they want to engage directly with customers to drive insights and make fruitful decisions. Social Listening is a course of action of finding Insights…
Google AMP (Accelerated Mobile Page) – How does Google AMP Works
What is Google AMP? Google AMP is an initiative to create attractive webpages that load quickly on mobile devices. Google AMP is a way of fast-tracking content to mobile devices and is an improved version of the traditional model of mobile service content. AMP seems to be increasingly prioritized in Google mobile results. An AMP…
Google Voice Search – How to Optimize Website for Google Voice Search
What is Google Voice Search? Google Voice Search is an application which allows mobile, tablet, and desktop users to search the web using their voice. The world’s leading search engine has a Google Voice Search feature that helps the user to search queries on a mobile phone or computer by speaking. This feature was named…
Ad Extensions – The Commonly Used Manual Ad Extensions
What are Ad Extensions? Ad Extensions are more space for text and other clickable links or buttons on your ad. These allow you to alter some of the formattings while increasing the size of your ad. Google’s regular text ads include clickable headlines linked to your chosen landing page, description, and URL. But Google AdWords allows…
Google Quality Score – How to Optimize Google Quality Score
What is the Google Quality Score? Google Quality Score is a number from 1 to 10 that shows how relevant is your keyword to a particular search query. Google Quality Score is a metric to determine how to place ads. If you’ve experience of Google AdWords, you may across the phrase ‘Quality Score’. Google describes…
Native Advertising – Types of Native Advertising Ad Formats
What is Native Advertising? Native Advertising is creating valuable content and presenting it on a platform in a way that resembles the other content the user is there to see. Native Advertising refers to a form of paid media that is often used by content marketers. It involves placing paid advertising in a non-disturbing way…