What is Latent Semantic Indexing? Latent Semantic Indexing (LSI) is an indexing and retrieval method which identifies the semantic relationships between search terms using a technique called singular value decomposition. LSI keywords are semantically related to your main keyword. These are found together with your keyword that they share in the same context. Latent Semantic…
Google Algorithm Updates – List of Major Google Algorithm Updates
What are Google Algorithm Updates? Every year Google changes its Google Algorithm updates. Sometimes Google updates a few major algorithm updates that given the best result in the SERPs. Google Algorithm Updates were roles out at regular intervals to tackle vulnerabilities and identify techniques that don’t lock up to Google webmaster guidelines. Google began its…
Mobile Advertising – Highly Used Top Mobile Advertising Platforms
What is Mobile Advertising? Mobile Advertising is any advertising that is delivered through, shown on or viewed using mobile devices like smartphones and tablets. Mobile advertisement can take place as text ads via SMS, or banner advertisements that appear embedded in the mobile website in downloaded apps or in mobile games. Mobile Advertising is driving…
Google Alerts – Benefits of Google Alerts to Boost Your Business
What is Google Alerts? Google Alerts is a free service that notifies you whenever Google indexes a new page that contains a keyword or phrase specified by you. Google Alerts is as good as getting real-time updates on important issues from all over the web. Google Alerts is a very useful tool. You can get…
RSS Feed – Diversified Uses & Benefits of RSS Feed
What is RSS Feed? RSS Feed stands for Rich Site Summary and Really Simple Syndication. It’s a data format for publishing new headlines and content that can be viewed in RSS reader. RSS is one of the technologies that are extremely simple but very powerful. RSS is a group of web feed formats used to publish frequently…
WhatsApp Advertising – WhatsApp Marketing Tips
What is WhatsApp Advertising? The arrival of the WhatsApp Business App could be good opportunity for businesses to use the tool for WhatsApp Advertising in their marketing strategy. Every day, more than 1 billion people around the world use WhatsApp. Mobile has taken over the greatest part of our life and WhatsApp consumes the most…
Facebook Instant Article – A User Guide to Instant Articles
What is Facebook Instant Article? Facebook Instant Article is Facebook’s attempt to make a fast and efficient mobile web platform. Facebook Instant Article was launched in May 2015. The selected publishers like National Geographic and The New York Times were allowed to participate. Later on, Facebook Instant Article was opened to all publishers in April 2016….
Social Listening – How Social Listening Technology Works
What is Social Listening? The idea of Social Listening to customers and potential customers is nothing new and as a result, social listening is now important business. Businesses are listening because they want to engage directly with customers to drive insights and make fruitful decisions. Social Listening is a course of action of finding Insights…
Google AMP (Accelerated Mobile Page) – How does Google AMP Works
What is Google AMP? Google AMP is an initiative to create attractive webpages that load quickly on mobile devices. Google AMP is a way of fast-tracking content to mobile devices and is an improved version of the traditional model of mobile service content. AMP seems to be increasingly prioritized in Google mobile results. An AMP…