Definition of Search Engines – Every Search Engine purpose is to facilitate the user to finds information on a website or page. Search Engines are answer machines. It would take days rather than seconds to find an answer to a question without the help of a search engine. Search Engines like Google, Bing, and Yahoo…
Category: Marketing
Digital Transformation – Key Elements of Digital Transformation
What is Digital Transformation? Transformation is fundamentally about change, and like other areas of business transformation, the digital transformation lies in organizational change. It’s an implementation of digital technology in a way that transforms human life. Because it’ll look different for every company, it can be hard to pinpoint a definition that applies to all. It’s…
Artificial Intelligence in Digital Marketing – Advantages of AI
Role of Artificial Intelligence in Digital Marketing – Data is everything in the digital world which means it gives out meaningful information after processing. This combined information with Artificial Intelligence in digital marketing systems can detect various patterns which are great for the e-commerce business. With the help of AI, the products are being shown to…
What is Growth Hacking – Growth Hacking Sales Funnel
What is Growth Hacking? Growth Hacking refers to the marketing channel set which will generate your business growth in a data-driven and cost-effective manner. Successful growth hacking comprises the following:- Brainstorming and experimenting with multiple theories to come down to marketing strategy to take your business to the next level. Continuously optimizing your efforts, and…
Pinterest Ads – The Ultimate Guide to Pinterest Promoted Pins
What are Pinterest Ads? Pinterest Ads are only available for business or commercial reasons. It’s a marketing powerhouse for e-commerce companies because users are proactively searching for things rather than reactively scrolling through a feed. Pinterest allows people to search and discover ideas, content, and products/services using images and videos. Each image on Pinterest is…
YouTube Ads – How to Advertise in YouTube Videos
What is YouTube Ads Marketing? Video is the perfect format for storytelling and a hallmark of successful influencer marketing. Good storytelling is a part of successful YouTube content marketing and advertising. YouTube is currently the world’s second largest search engine and a powerful media mix to retain and gain new customers and to engage. Video…
Twitter Advertising – A Complete Step-By-Step Guide for Marketers
What is Twitter Advertising? Twitter advertising is a great way for marketers on the platform to reach a greater audience outside of their followers. You can enhance website clicks and conversions; grow up your following, and increase tweet engagements. Twitter advertising is a simple and promoted version of the content which already exists. Twitter played…
Digital Marketing – What is it? What is SEO, SEM & SMM?
What is Digital Marketing? Digital Marketing refers to advertising delivered through digital channels such as search engines of Google, Bing, Yahoo!, Facebook, websites, social media, email, and mobile application. It’s referred to all forms of online marketing efforts. Digital marketing isn’t about advertising; it’s about reaching the right customers at the right time with correct…
LinkedIn Marketing – Few Easy Steps to Generate New Customers
What is LinkedIn Marketing? LinkedIn Marketing is a great way to reach the target audience and one of the best places to meet professionals and connect with them. It’s the finest platforms for sourcing professionally relevant content with the growing content marketing trend on LinkedIn. LinkedIn is the world’s largest professional network over 500 million…