What is Google Display Network (GDN)? Google Display Network (GDN) is an advertising method that helps to reach people when they browse their websites, sharing videos, blogs, checking their Gmail account, and using mobile websites, or apps. Google Display Network (GDN) is considered as one of the most effective and profitable traffic sources and ads…
Category: Marketing
Bing Ads – Advantages & Best Practices in Bing Ads
What is Bing Ads? Bing Ads are an online advertising service that allows reaching potential customers who use Bing, Yahoo, and AOL search engines. Bing Ads are like Google AdWords, but they have some differences where Bing search engine powers search on the Bing, AOL, and Yahoo networks. Bing advertising also enables advertisers to target…
Banner Ads – Tips to Create Highly Effective Banner Ads
What is Banner Ads? Banner Ads are a type of online advertising that is used by advertisers to bring in traffic from other websites and networks. It’s a display ad wherein you can use images in different formats and can also add text. Banner Ads are very popular as they are noticed by people easily and…
Digital Analytics – Why Does Business Need Digital Analytics
What is Digital Analytics? Digital Analytics is the breakdown of qualitative and quantitative data from any business and the competition. It’s the digital footprints of your customers by exploring where they came from and where they went. Digital Analytics drives a continuous expansion of the online experiences of your existing and potential customers that convert your…
Progressive Web App (PWA) – Advantages of a Progressive Web App
What is Progressive Web App (PWA)? Progressive Web App (PWA) is all about delivering a native app-like experience to the user by utilizing modern web techniques. Progressive Web App (PWA) is a relatively new technology that combines the functionality of an app within the benefits of a webpage. Progressive Web App (PWA) is more discoverable…
Call to Action – Tips for a Powerful Call to Action (CTA)
What is Call to Action (CTA)? Call to Action (CTA) can be a line of text, image, or a button that urges the user or viewer to take immediate action. Call to Action (CTA) is a tool used to appeal to users and invite a response. CTA buttons are all about conversions. CTAs are elements…
Mobile Advertising – Highly Used Top Mobile Advertising Platforms
What is Mobile Advertising? Mobile Advertising is any advertising that is delivered through, shown on or viewed using mobile devices like smartphones and tablets. Mobile advertisement can take place as text ads via SMS, or banner advertisements that appear embedded in the mobile website in downloaded apps or in mobile games. Mobile Advertising is driving…
WhatsApp Advertising – WhatsApp Marketing Tips
What is WhatsApp Advertising? The arrival of the WhatsApp Business App could be good opportunity for businesses to use the tool for WhatsApp Advertising in their marketing strategy. Every day, more than 1 billion people around the world use WhatsApp. Mobile has taken over the greatest part of our life and WhatsApp consumes the most…
Facebook Instant Article – A User Guide to Instant Articles
What is Facebook Instant Article? Facebook Instant Article is Facebook’s attempt to make a fast and efficient mobile web platform. Facebook Instant Article was launched in May 2015. The selected publishers like National Geographic and The New York Times were allowed to participate. Later on, Facebook Instant Article was opened to all publishers in April 2016….