What is Google AMP? Google AMP is an initiative to create attractive webpages that load quickly on mobile devices. Google AMP is a way of fast-tracking content to mobile devices and is an improved version of the traditional model of mobile service content. AMP seems to be increasingly prioritized in Google mobile results. An AMP…
Category: Local SEO
Google Voice Search – How to Optimize Website for Google Voice Search
What is Google Voice Search? Google Voice Search is an application which allows mobile, tablet, and desktop users to search the web using their voice. The world’s leading search engine has a Google Voice Search feature that helps the user to search queries on a mobile phone or computer by speaking. This feature was named…
Ad Extensions – The Commonly Used Manual Ad Extensions
What are Ad Extensions? Ad Extensions are more space for text and other clickable links or buttons on your ad. These allow you to alter some of the formattings while increasing the size of your ad. Google’s regular text ads include clickable headlines linked to your chosen landing page, description, and URL. But Google AdWords allows…
What is Schema Markup – Benefits of Schema Markup
What is Schema Markup? Schema Markup plays an important role in gaining traffic. Schema markup tells the browser or search engines what your website contains and has to offer. Adding schema markup to your HTML improves the way your page display in SERPs by enhancing the rich snippets that are displayed under the page title….
Marketing Automation – Why Marketing Automation is Important?
What is Marketing Automation? Marketing Automation (MA) refers to the use of software that automates repetitive marketing tasks and processes. Marketing is the bread and butter for any online business. It’s the way to gain sales, get more customers, get more leads, and to build a rapport with a customer. Most marketers use automation software…
Internet of Things (IoT) – The Challenges of the Internet of Things (IoT)
What is Internet of Things (IoT)? Internet of Things (IoT) is the network of physical objects or things embedded with electronics, software, sensors, and network connectivity which enables these objects to collect and exchange data. Internet of Things (IoT) is a system of physical devices which are connected to the Internet. Internet of Things (IoT) is…
What is Digital Advertising – The Future of Digital Advertising
What is Digital Advertising? Digital Advertising is the practice of delivery promotional content to users through various online and digital channels. Digital Advertising is the means by which companies and sponsors use the Internet to promote and sell their products and services. Digital advertising can also take place on social media websites through text ads…
Black Hat SEO – The Most Common Black Hat SEO Techniques
What is Black Hat SEO Technique? Search Engine Optimization (SEO) is essential to stamp your presence in the online world. There are various techniques involved in SEO which are classified as White Hat SEO and Black Hat SEO. When SEO first become recognized as a rightful form of marketing, there was no difference between White…
What are Search Engines – The History of Search Engines
Definition of Search Engines – Every Search Engine purpose is to facilitate the user to finds information on a website or page. Search Engines are answer machines. It would take days rather than seconds to find an answer to a question without the help of a search engine. Search Engines like Google, Bing, and Yahoo…