What is Google Merchant Center (GMC)? Google Merchant Center (GMC) has become one of the most standard e-commerce platforms on the Internet, and it’s a key part of running Google Shopping Ads. Google Merchant Center (GMC) is a great platform to upload your product information to make your products available to Google Shopping Ads. Google…
Category: Local SEO
Google Shopping Ads – A Quick Guide to Google Shopping Ads
What is Google Shopping Ads? Google Shopping Ads are a huge opportunity for all e-commerce stores and changed the landscape in online advertising over the past years. Google Shopping Ads are product listings ads that are displayed across Google’s search and shopping results. Google Shopping Ads is a great idea in the digital age because…
Dynamic Search Ads (DSA) – Advantages of Dynamic Search Ads
What is Dynamic Search Ads? Dynamic Search Ads are one of the newest additions to Google AdWords to offer an easier way for advertisers to target the larger groups. Google started Dynamic Search Ads (DSA) in Google AdWords in October 2011 with a bold move to indicate a change in the paid search results for…
Google Search Ads – Highly Influential Types of Google Search Ads
What is Google Search Ads? Google Search Ads as the name suggests the ones that show up when a user is searching for a specific item. Google Search Ads or Search Advertising or PPC Advertising is one of the easiest and low-budget ways to reach your targeted audience. Google is the world’s leading search ads…
Google Display Network (GDN) – A Complete Guide to Google Display Network
What is Google Display Network (GDN)? Google Display Network (GDN) is an advertising method that helps to reach people when they browse their websites, sharing videos, blogs, checking their Gmail account, and using mobile websites, or apps. Google Display Network (GDN) is considered as one of the most effective and profitable traffic sources and ads…
Banner Ads – Tips to Create Highly Effective Banner Ads
What is Banner Ads? Banner Ads are a type of online advertising that is used by advertisers to bring in traffic from other websites and networks. It’s a display ad wherein you can use images in different formats and can also add text. Banner Ads are very popular as they are noticed by people easily and…
SEO Audit – A Step by Step Guide for Effective SEO Audit
What is SEO Audit? Search Engine Optimization (SEO) has become the lifeline of the Internet world. SEO Audit is one of the essential processes of evaluating a website’s performance to boost the website’s search engine rankings. In the digital world, you always need to have optimized websites and blogs to show-off the presence of targeted…
Google SEO – Tips to Improve Google SEO Rankings
What is Google SEO? Google SEO (Search Engine Optimization) refers to a variety of techniques that aim at enhancing the visibility of a website on a search engine to attract increased and high-quality traffic. The term Search Engine Optimization or SEO is the process of increasing your website’s visibility and likeliness to be found in…
Google Algorithm Updates – List of Major Google Algorithm Updates
What are Google Algorithm Updates? Every year Google changes its Google Algorithm updates. Sometimes Google updates a few major algorithm updates that given the best result in the SERPs. Google Algorithm Updates were roles out at regular intervals to tackle vulnerabilities and identify techniques that don’t lock up to Google webmaster guidelines. Google began its…