What is Page Authority? Page Authority is the term used to determine the probability of specific page of your website or blog to appear in search engine results page (SERPs). Page Authority (PA) is a score created by Moz which reveals the page rank on web index result pages. The page authority score goes from…
Category: Google Tools
Domain Authority – #13 Easy Step to Improve Your Domain Authority
What is Domain Authority? Your website domain is a vessel that carries all of your onsite content. Domain Authority is a measurement of any website’s overall trust and authority with search engines. Domain Authority (DA) has proved to be one of the most influential components of SEO. It represents the strength of a website’s domain…
Google SERP – A Guide to the Google Search Engine Results Page
What is SERP? Search Engine Results Page (SERP) is the page used by search engines to display the results of a user’s search. It’s the most important thing in SEO. A SERP is a specific type of user interface. The major search engines like Google and Bing may change aspects of the interface according to…
Digital Marketing – What is it? What is SEO, SEM & SMM?
What is Digital Marketing? Digital Marketing refers to advertising delivered through digital channels such as search engines of Google, Bing, Yahoo!, Facebook, websites, social media, email, and mobile application. It’s referred to all forms of online marketing efforts. Digital marketing isn’t about advertising; it’s about reaching the right customers at the right time with correct…
Google Keyword Planner – Masterclass for Keyword Research
What is the Google Keyword Planner? Google Keyword Planner tool is a useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start. It’s a tool for generating keyword ideas and bid estimations can help you plan your marketing strategy. It was formerly known as the Google…
Google Trends – #9 Best Ways to Improve Your SEO
What is Google Trends? Google Trends is a free tool that allows you to find out what topics are trending at any moment by tracking the number of searches around a given topic. Google Trends presents the data in visual charts. It allows users to compare similar search terms, highlighting related queries and providing information…
Google Tag Manager – A Step-By-Step Guide
What is The Google Tag Manager? Google Tag Manager is a tool which helps to carry out a measurement marketing plan. You can build a measurement system that includes tools like Google Tag Manager to determine what behaviors are important to track and to make better marketing decisions. You analyze reports from Google Analytics or…
Google Analytics – Tips to Increase Your Conversion Rate
What is Google Analytics? Google Analytics is definitely the most commonly used web-analytics application. This analytics package is developed by Urchin Software Corporation, which was bought by Google in 2005. This tool becomes publicly available for free under the flagship of Google Analytics in 2007 with edited, developed and released. Google Analytics can evaluate every…
Google AdSense – Tips & Tricks to Earn More Revenue in AdSense
What is Google AdSense? Google AdSense is an advertising network which allows content creators the opportunity to earn money on their website. It’ll display text, image, video, and other interactive advertising banners targeted by page content and audience. There are two ways to earn money through Google AdSense:- Impressions – It’s based on the number…