What is Page Authority? Page Authority is the term used to determine the probability of specific page of your website or blog to appear in search engine results page (SERPs). Page Authority (PA) is a score created by Moz which reveals the page rank on web index result pages. The page authority score goes from…
Category: Content
Domain Authority – #13 Easy Step to Improve Your Domain Authority
What is Domain Authority? Your website domain is a vessel that carries all of your onsite content. Domain Authority is a measurement of any website’s overall trust and authority with search engines. Domain Authority (DA) has proved to be one of the most influential components of SEO. It represents the strength of a website’s domain…
Landing Page Optimization – #20 Best Tips for Landing Page Creation That Converts
What is the Landing Page? A Landing Page is a page where any user first lands on which has a call to action (CTA) on it. It’s a powerful online marketing tool which is a unique webpage. It’s also known as lead capture page where your task is to convince visitors to complete a certain…
YouTube Ads – How to Advertise in YouTube Videos
What is YouTube Ads Marketing? Video is the perfect format for storytelling and a hallmark of successful influencer marketing. Good storytelling is a part of successful YouTube content marketing and advertising. YouTube is currently the world’s second largest search engine and a powerful media mix to retain and gain new customers and to engage. Video…
Digital Marketing – What is it? What is SEO, SEM & SMM?
What is Digital Marketing? Digital Marketing refers to advertising delivered through digital channels such as search engines of Google, Bing, Yahoo!, Facebook, websites, social media, email, and mobile application. It’s referred to all forms of online marketing efforts. Digital marketing isn’t about advertising; it’s about reaching the right customers at the right time with correct…
LinkedIn Marketing – Few Easy Steps to Generate New Customers
What is LinkedIn Marketing? LinkedIn Marketing is a great way to reach the target audience and one of the best places to meet professionals and connect with them. It’s the finest platforms for sourcing professionally relevant content with the growing content marketing trend on LinkedIn. LinkedIn is the world’s largest professional network over 500 million…
Blogging – Learn How to Start a Blog & Make Money
What is Blog? A Blog is a daily journal of your thoughts maintained by a blogger on the web called blogging. A Blog is just like an offline diary where a person writes his views only the difference is that the blog is an online journal. A blog can be a website like a forum…
Instagram Marketing – Top Hacks to Find Fame on Instagram
What is Instagram Marketing? Instagram is a breathing space for selfies, travel snaps and mealtime pictures. Instagram Marketing has become an increasingly important part of brands’ marketing strategies. Instagram Marketing is a space where big brands, small businesses, and consumers are all in the same position, with the same opportunity to create a page, gain…
Facebook Ads Manager – A Complete Guide to Reach Your Business Goals
What is the Facebook Ads Manager? Facebook Ads Manager is an advertisement tool to make, edit and analyze paid promotional campaigns on Facebook. Facebook Ads Manager is the basic tool for creating and optimizing campaigns on this social network. It’s going through significant changes and its functionality is beginning to resemble another Facebook tool i.e….