What is Bing Ads? Bing Ads are an online advertising service that allows reaching potential customers who use Bing, Yahoo, and AOL search engines. Bing Ads are like Google AdWords, but they have some differences where Bing search engine powers search on the Bing, AOL, and Yahoo networks. Bing advertising also enables advertisers to target…
Category: Content
Banner Ads – Tips to Create Highly Effective Banner Ads
What is Banner Ads? Banner Ads are a type of online advertising that is used by advertisers to bring in traffic from other websites and networks. It’s a display ad wherein you can use images in different formats and can also add text. Banner Ads are very popular as they are noticed by people easily and…
Digital Analytics – Why Does Business Need Digital Analytics
What is Digital Analytics? Digital Analytics is the breakdown of qualitative and quantitative data from any business and the competition. It’s the digital footprints of your customers by exploring where they came from and where they went. Digital Analytics drives a continuous expansion of the online experiences of your existing and potential customers that convert your…
Progressive Web App (PWA) – Advantages of a Progressive Web App
What is Progressive Web App (PWA)? Progressive Web App (PWA) is all about delivering a native app-like experience to the user by utilizing modern web techniques. Progressive Web App (PWA) is a relatively new technology that combines the functionality of an app within the benefits of a webpage. Progressive Web App (PWA) is more discoverable…
Facebook Analytics – How to Use Facebook Analytics
What is Facebook Analytics? If you’ve been on Facebook for a very long time, then you might have come across a term which is known as Facebook Analytics. In 2017, Facebook launched a new tool called Facebook Analytics that is to get a deeper understanding of what actions people are taking all the way to…
Call to Action – Tips for a Powerful Call to Action (CTA)
What is Call to Action (CTA)? Call to Action (CTA) can be a line of text, image, or a button that urges the user or viewer to take immediate action. Call to Action (CTA) is a tool used to appeal to users and invite a response. CTA buttons are all about conversions. CTAs are elements…
RSS Feed – Diversified Uses & Benefits of RSS Feed
What is RSS Feed? RSS Feed stands for Rich Site Summary and Really Simple Syndication. It’s a data format for publishing new headlines and content that can be viewed in RSS reader. RSS is one of the technologies that are extremely simple but very powerful. RSS is a group of web feed formats used to publish frequently…
Social Listening – How Social Listening Technology Works
What is Social Listening? The idea of Social Listening to customers and potential customers is nothing new and as a result, social listening is now important business. Businesses are listening because they want to engage directly with customers to drive insights and make fruitful decisions. Social Listening is a course of action of finding Insights…
Google Quality Score – How to Optimize Google Quality Score
What is the Google Quality Score? Google Quality Score is a number from 1 to 10 that shows how relevant is your keyword to a particular search query. Google Quality Score is a metric to determine how to place ads. If you’ve experience of Google AdWords, you may across the phrase ‘Quality Score’. Google describes…