What Exactly is Alexa Ranking?

Alexa Ranking is a popular global ranking system that analyzes a website based on the amount of traffic picked up.

It’s an amazing system to check the quality and popularity of your website around the internet. Alexa does ranks millions of websites by their popularity.

Alexa (owned by Amazon) is a popular ranking chart of first 50 million of websites from all over the internet. Alexa is a web information company and internet information providers company.

It provides information about traffic and ranking of a website. Alexa ranking is depending on the traffic of a website. The traffic of a website is calculated by analyzing the number of users visit that website or one of the pages of the website.

The rank is changed after every three months. It’s depending on the traffic data obtained by the diverse traffic data source and by computing the web usage of Alexa users.

Alexa Ranking is also useful in rating one website compared to another. Ratings are based on a level from 1 to 4 million and it goes beyond 4 million sometimes. The lower your rating is on Alexa, the better.

The power in the Alexa rank is your ability to tell if someone is telling the truth about their traffic levels. Alexa ranking system is dependent on the number of Alexa toolbars users that visits your website.

One regular visitor with an Alexa toolbar will push a website to somewhere around the 150k to 400k mark.

Alexa ranking provides the score at the following performance parameters for the position:-

• Average daily number of visits
• Average daily number of unique visitors
• Average daily number of impressions
• Average daily time spent on the analyzed website
• Average daily number of webpages visited on the analyzed website
• Average daily bounce rate

Few important terms are taken into consideration while ranking a website:-

# Reach – It’s the measurement of the number of users viewed the website. It’s shown in percentage e.g. if a website has a reach of 10% then it means that out of 100% internet users only 10% users visited it.

# Page Views – It’s the measurement of the number of pages viewed by the person who visited the website. If a visitor views a specific page of a website many times in a day then it’s counted as one time.

Competitor Analysis –

Alexa rank can be used as competitive intelligence activity tool since websites are usually ranked in order according to their popularity.

Alexa ranking does deliver you an analytical report of how your page is performing in terms of popularity and visibility. It’s a great way to countercheck the performance of your website against that of your competitors.

Traffic Analysis –

Alexa ranking is remarkably helpful for traffic analysis. It analyzes the traffic on your website as matters to the number of individual users that visited your website in a day.

Its algorithm does calculate the average ranking of the audience reach and the page views over the previous 3 months of existence.

The more people visit your website and interact with the different pages of your website, the more likely you are to rank higher on Alexa.

Alexa rank allows you to understand how much traffic your website has attracted and which content is highly liked by your audience.

Benefits of Alexa Ranking –

Alexa rank has few benefits offered for a business:-

# Improving the Expose of a Website – Alexa ranking is known to improve a website’s exposure. It includes potential advertisement partners and webmasters.

Once the advertisers and webmasters have an idea about the website’s potential value, they can help the website gain more exposure.

# Gain Marketing Support – The website can get enough advertisement and marketing support to facilitate web traffic with the attention of more webmasters and advertisers.

Alexa ranking help website owners to determine their ranks.

# Enhances the Website Viability – Website exposure gives valuable information to the webmasters concerning the website’s viability.

When the website has an ideal exposure to daily web traffic, and search engine optimization, it becomes more viable.

# Better Analytics Reports – Alexa site metrics has a straightforward user interface which allows identifying meaningful changes to the website.

It displays all the metrics which is easy to monitor and understand. Website owners can identify all significant traffic point and take care of them for better website traffic.

How is Alexa Ranking Calculated –

Alexa ranking is calculated using a method that combines a website’s estimated traffic and visitor engagement over the past 3 months.

Traffic and engagement are estimated from the browsing behavior of people in our global panel which is of all Internet users.

The main Alexa ranking is based on a value derived from these two quantities averaged over time (the rank of a website reflects both the number of users who visit that website as well as the number of pages on the website viewed by those users).

Alexa leverages a data point that consists of millions of users around the world who use one of over 20,000 extensions for major browsers to collect traffic data.

Alexa gets the data from websites who installed Alexa toolbar in their browsers. Alexa tracks the traffic of users and gets the statistics according to the users of the toolbar.

There are also other plugins and toolbars that Alexa uses to track the traffic. Alexa ranking can give you some insights into your website popularity and traffic.

In the website with an Alexa rank over 1,00,000, the worldwide rank is estimated on your website’s popularity.

The traffic of website rank is a measurement of how the website is doing when compared to all the websites on the internet over the past 3 months.

The Alexa algorithm calculates the website ranking using a combination of regular daily visitors to evaluate website and page views.

How to Improve Alexa Ranking –

Today readers put weight to Alexa ranking. If you don’t have a very good Alexa score your readers may not take you credibly. There are several ways to manipulate your Alexa ranking:-

• Install the Alexa Toolbar and set your blog/website as your homepage. When you visit your own website with the Alexa toolbar it’ll also improve your score.
• Write content that will help webmasters. You should promote your blog content on social networking websites and webmaster forums.
• You should post a website link in webmaster forums. It’s a good way to connect to the community to share your useful articles.
• You can create blog posts about Alexa. Webmaster and bloggers love to hear about ways to increase their Alexa ranking. They’ll link to your content and send you targeted traffic.
• You can put up an Alexa ranking widget on your website. Your click to this widget counts as visits to your website.

How to Increase Alexa Ranking –

# Install Alexa Toolbar – You need to download and install Alexa toolbar on your browser and also ask your visitors to install Alexa toolbar.

Alexa toolbar gathers details on hits on your website via the web browsers. It’s helpful to increase your ranking especially if your website is currently ranked in the millions.

The toolbar also gives you access to special features like your traffic ranking, related links, hot your website looked in the past and other search analytics.

# Claim Your Website or Blog – You have to claim your website on alexa.com. It’ll provide information on your website and also helps to increase in ranking.

It also allows you to review your website/blog. You may see an excellent rise of your website Alexa ranking after you’ve claimed your website at Alexa.com.

# Alexa Widget on Your Website – It’s one of the best ways to accurately rank on Alexa is to install the widget on your blog/website.

Alexa also has plugins for WordPress and code that you can manually import into your website. Alexa will count traffic only the user’s who have installed Alexa toolbar.

You can’t ask your visitors to install the toolbar, so it’s better to add Alexa widget on your blog/website. It’s one of the best ways to bring your Alexa ranking up to speed.

It can be an excellent solution if your Alexa ranking statistics are not aligned with your Google Analytics. Alexa ranking will always be slightly different from your Google Analytics.

# Writes Quality Content – It’s the most important factor because quality content can provide you more visitors.

It encourages your visitors to share your website which makes more links to your website and increase your Alexa rank. The quality content is also helpful in making your website popular which matter a lot.

# Provide Fresh Content – You should always provide fresh content on your website and update it regularly. You should never copy any content or post from any website.

Because you’ll not only lose your visitors but also your website. There are few things to keep in mind:-

• • Make your focus on offering value to your readers
  • Go into detail about topics and aim for a word count of at least 2k plus
  • Go above and beyond to enhance your authority
  • Break up passages with bulleted lists and subheadings
  • Write content that addresses concerns of your audience and tries to answer their most pressing questions

# Review Your Website – Reviewing your website will be helpful to increase Alexa ranking faster. When you log in to Alexa account then you’ll see a review option.

# Increase Social Reach – You should have your website linked with Facebook, Twitter, LinkedIn, Tumblr, etc. and also with another social networking website.

Social reach will help in links building and make your website popular. It’s necessary to increase your blog/website’s social reach.

Facebook id the top three most visited website in the world. The average user spends over 15 minutes on the website at any given time.

Posting on social media also increases the chance of your article going viral and increases the amount of engagement and traffic on your website.

Alexa heavily tracks social traffic so the more traffic you can get, the higher your ranking is likely to be.

# Build Backlinks – Backlinks are being primary keys that create a link between the webpages. The search engine gives more weight to the good quality of backlinks on your webpages.

It helps search engines to boost traffic on your website. You should build more backlinks to your website and also comment to other popular blogs.

You can promote your articles on the internet marketing forums, webmasters forum and get massive traffic on your website/blogs.

It’ll help you in increasing the number of links to your website. Your Alexa rank increases faster because most of the blogger have installed Alexa widget to get more Alexa traffic.

There are two things that are important when it comes to building backlinks: Trust, and Authority. The more you can get backlinks on trusted and authoritative websites, the higher up you’re likely to rank.

There are some methods you can try:-

• • Reach out to authors of big publications and asked to be featured
  • Reply to comments and share a link on top articles and posts
  • Pitch article ideas to big publications
  • Guest post on other relevant websites
  • Post on social media as often as possible

# Writes a Post About Alexa – You can get more Alexa traffic by writing a post about Alexa. You’ll get the visitors which also have Alexa toolbar installed or Alexa widget installed on their blog. You’ll definitely get the advantage of this thing.

Conclusion – Alexa is proved to be very beneficial for improving the website traffic and attract highly targeted leads. Alexa ranking might be the right solution when it comes to a website monetization strategy. Alexa ranking increment of your website/blog is usually a results in traffic measure on the website.