Role of Artificial Intelligence in Digital Marketing –
Data is everything in the digital world which means it gives out meaningful information after processing. This combined information with Artificial Intelligence in digital marketing systems can detect various patterns which are great for the e-commerce business.
With the help of AI, the products are being shown to customers based on their search patterns. There are many AI-powered assistant tools which can interact with the customer based on the marketing strategy.
There is a need for Artificial Intelligence in digital marketing to make tasks easier for marketers.
The high volume of data is to be processed every single day and use of AI will help in easily processing the huge volume of data to collect useful insights.
Artificial Intelligence in digital marketing can simplify the lives of customer ad marketers starts from texting to accurately visualizing business insights.
AI gives your customers smarter and smoother user experience through merging of big data with machine learning.
AI enabled tools can automate timing, communication, and type of content to produce personalized marketing campaigns. It can develop newer and better marketing strategies that meet the individual needs of your customers.
What is Artificial Intelligence –
Artificial Intelligence is a way in which computers copy natural human behavior in hyper-realistic ways and can replicate movement and speech.
It can utilize acquired data to execute various actions with little human intervention. AI helps to learn and problem-solving to improve the chances of achieving its programmed goal.
Artificial Intelligence is a broad category which comes with Machine Learning. Machine Learning enables machines to learn, adapt, and improve with experiences.
AI is a major part of our daily lives with brands such as Google, Netflix, Amazon, Uber, Apple, and many more.
Artificial Intelligence is the Future of Digital Marketing –
Artificial Intelligence in digital marketing can improve the processes with some of the reasons as:-
- Interactive communication channels with customers
- Self-evolving channel for accurately forecasting sales
- The strategic and tactical step towards brand creation and development
- Right insights to make smarter, and more interactions with customers
- Complicated digital marketing processes with intelligence
- Optimizing social media to be more intuitive and responsive
Advantages of AI in Digital Marketing –
AI has brought many positive changes in digital marketing. These changes can be seen due to the involvement of Artificial Intelligence in digital marketing.
Here are some of the ways in which Artificial Intelligence in digital marketing turned-up a large amount of data into actionable insights which drive real-time decisions.
The following impact has Artificial Intelligence in digital marketing as:-
# Predictive Analysis – One of the biggest advantages of Artificial Intelligence in digital marketing is its ability to predict customer behaviors and forecast sales.
Artificial Intelligence is able to combine data mining, statistics, and sales modeling to predict future outcomes for online businesses.
Artificial Intelligence tools can be used to analyze the data and produce insights in the same way as the human brain works.
AI tool gives you insights to make predictions. Now the marketing team can spend more time on optimizing the insights rather than extracting them.
Artificial Intelligence in digital marketing is already being employed for basic tasks like planning and conceiving of campaigns.
It can extract the extensive data collected from previous campaigns. It’ll help you to improve brand loyalty and increase conversion rates.
Predictive analysis has helped online businesses to generate matured leads, nurture their campaigns from demographics and behavioral data.
# Chatbots and Messaging – Chatbots are another key addition to the digital marketing toolbox. Chatbots help online stores run 24×7 customer service and providing answers to basic inquiries in real-time and provide product recommendations.
Into the world of digital marketing, machine learning and chatbots can also interact with customers on a personal level without the need for human staff.
Brands have implemented AI chatbots which help in answering FAQs, suggesting sales, and directing customers on their next step.
AI-powered chatbots into customer service and marketing plans allow basic and common inquiries to be answered automatically via live-chat.
These chatbots are built to support specific tasks which help in solving various customer problems.
It’ll save customers from phone call to the customer center and sit on hold for an endless period of time. Chatbots are capable of providing instant solutions to customer queries.
All the responses are pre-installed and chatbots can reply within a second. As soon as a customer send any query and will receive an instant response.
Chatbots are helpful in consumer analysis. It can be programmed to track customers’ purchase patterns and decide which product to market more.
You can generate more accurate than a human analyst’s report driven by AI-driven software. The marketing strategies can be planned to market a particular product/service depending on the reports.
The major messaging platforms like Facebook Messenger, WhatsApp Messenger, and Skype are using AI to improve their quality.
# SEO – Search engines are also using Artificial Intelligence for the algorithms to show better and smart search results.
Artificial Intelligence in digital marketing has made search engines and search processes smarter, hassle-free, and risk-free.
It can effectively track search queries, online behavior, purchase patterns, navigation processes, and web behavior.
When a user types specific words for the information the algorithms analyze information such as context, location, time of day, and search history to show the user with a list of results.
The combination of advanced search engines and social media platforms are making the task of finding the information very easier for Internet users.
Google is improving its algorithm to improve users’ experience. The virtual assistants such as Siri and Alexa are also impacting the search engine optimization techniques.
Artificial Intelligence in SEO is the power of voice search. Voice search technologies Siri, Cortana, and Alexa have forever changed search queries.
The questions words like how, where, what, who, when, why, close, and nearby have become query triggers.
With the help of a combination of Artificial Intelligence in digital marketing, now marketers can easily analyze customer search patterns.
The analysis of search pattern will give you the best idea to emphasize on marketing campaigns.
Google has confirmed that it uses an AI system called RankBrain. It’s used to interpret a large fraction of the search queries received during that period.
The implementation of Artificial Intelligence in SEO means that content relevance and quality are the essential focus of a successful SEO strategy.
Google uses AI for betterment to interpret voice search and user context which is called Google Assistant. Apple’s Siri program has used digital marketing for voice search and command for excellence.
# Natural Language Processing – Natural language processing is a powerful feature of Artificial Intelligence. It’ll allow the machine to process and understand human languages.
It’ll allow the machines to formulate responses. Natural language processing made easier for the corporate to understand the needs of the customers.
It’ll allow the automation of news reports and headline creation among other content creation needs.
The Swiftkey Keyboard is one of the best examples of natural language processing and it can predict the responses of the people based on the typing style.
Google Cloud Text-to-Speech is another example which offers the selection of 30 voices and multiple languages.
# Segmentation – There are different people comes with a variety of needs and interests, and companies need to categorize them as segments to increase sales.
The segmentation can be done by location, browser, interests, engagement with brands, etc.
Digital marketer is now able to market the product/service to various segments as per their interests and preference with the help of AI that can help in customization and personalization.
# Content Creation & Curation – Content has always been one of the deciding factors in any successful marketing strategy.
Customer is king of business and content is king of the marketer. If you align content marketing strategy with AI then it’ll be supersonic to any marketer.
Artificial Intelligence technology can predict which information may be required by users. The insightful content distribution is possible with AI tools and technology.
Artificial Intelligence in digital marketing mainly focuses on analyzing customer data. It’ll display the most relevant content or ads to the customer depending on web history.
Artificial Intelligence is using evolving clustering algorithms to periodically enhance the stream of suggestions for customers.
Artificial Intelligence will easily gather and integrate data from different social platforms. The advertisers or marketers can gather information about customer surfing AI-driven social networks.
The in-depth research and implementation of Artificial Intelligence in digital marketing can bring valuable results.
Content curation is the process of gathering, organizing information relevant to a particular topic. Content curation is the form of Artificial Intelligence.
The best example of content curation is e-commerce websites like Amazon. They recommend similar products based on previous purchase.
Artificial Intelligence curates content which makes it easy to connect visitors and display relevant content. AI technology is used to help users by giving them personalized content recommendations.
# User Experience – A good user experience is a defining metric of any successful digital marketing strategy. Every online customer wants a great user experience when they interact with an online store.
The applications of Artificial Intelligence in digital marketing have made the prediction of the buyer, search cycles, and buyer persona much easier.
The Artificial Intelligence algorithms can personalize online store’s outlook for different customer groups. It could be based on geo-location, and behavior tracking to offer a preferential user experience on their stores.
It’ll improve the online store’s conversion rate optimization (CRO), and can generate a solid brand identity in the market.
# Influencer Marketing – AI use in marketing campaigns is growing. AI is automating the use of Influencers and working with them to increase brand awareness.
Artificial Intelligence in digital marketing provides solutions to various marketing needs from Influencer search to content analysis.
The marketers can now process every Influencer’s post and analyze the data to determine the benefits to the company.
You can predict and estimate the potential performance of an Influencer which includes engagement level of posts and sales conversion.
# Marketing Strategy – The AI is powered to help extract more and better insights from data. The automation analysis can make perfect campaigns much faster and more efficiently.
Analysis, recommendation, and optimization describe an important portion of the time spent in digital marketing.
The advancement of AI will remove the guesswork from marketing, and give you more efficient systems, higher ROI, and better user experience.
The growth of Artificial Intelligence will be freeing up marketers and advertisers to spend more time during creating powerful, effective strategies, and campaigns.
# Email Marketing – AI helps to personalize email marketing campaigns based on preferences and user behavior. Machine learning analyzes million of customer data.
AI can analyze the right time and best day to contact any user before launching any digital marketing campaigns.
It can recommend the frequency, eye-catching content for customer’s attention, and email subjects with titles to generate more clicks.
The Artificial Intelligence in digital marketing can serve customers better with high-end technological processes which allow you to automate the emailing cycles.
# Digital Advertising – Advertisements is essential for brand promotion. AI can generate and promote online advertisements. It can generate or improve advertisements content based on user’s interest.
Artificial Intelligence has adopted digital advertising, the most successful area of digital marketing.
AI presents effective advertisements on the basis of user behavioral history such as likes, videos watching history, previous orders, etc.
Google Ads and Facebook Ads Manager use Artificial Intelligence and Machine Learning for finding people comes in the line of advertiser’s desired action.
Facebook show ads on the basis of user like with the help of AI. The e-commerce websites use AI as the main tool to display products on user previous orders and search history.
Netflix and Amazon use AI to show recommendation on the basis of user tastes in the past.
AI can analyze user’s information such as interest, demographics, and other learning aspects. Marketers can improve the quality of ads, user engagement, and brand perception.
AI provides customized and personalized advertising which generate and serve people wants and needs.
# Lead Generation – Every marketing strategy ultimate goal is to generate new leads. AI can detect whether the customers really want to purchase or not.
When AI has implemented the sales closure rates, engagement, traffic, conversions, and revenue can increase by a very higher margin.
You can invite higher productivity and optimization in the marketing funnel. It’ll play a big role to help your potential customers in purchase decisions in a shorter time period.
AI will completely take care of understanding your customer’s behavior and clearly knows when to close the sale.
# Website Development – Artificial Intelligence helps to design websites easier, faster, and with a few clicks. The application like Grid also uses AI to design a website within minutes.
It’s based on pieces of information provided by users like images, page layout, text, call-to-action, etc. In website design, the Grid is called the website of the future. It’s the website that designs itself without any human help.
Many web development and digital marketing firms using the Grid-enabled website designing platform. It’ll leverage machine learning to develop the most interesting web designs.
Artificial Intelligence in digital marketing website development has the capability of intelligent image cropping and recognition.
Conclusion – The digital marketer should learn new digital marketing skills and keep updated about the development of Artificial Intelligence in digital marketing. AI is still a growing and developing field of technology and new innovations will bring more effective digital marketing strategies. Artificial Intelligence is transforming digital marketing since it has the ability to collect data, analyze, apply it and learn from it.